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https://www.think-kwad.com/clients daily 0.75 2021-08-05 https://www.think-kwad.com/insight daily 0.75 2020-06-12 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ed7e08b6c6dd6447ab0d25e/1591206648364/insightimage.png insight - deep & actionable. It’s a case of never taking a ‘one size fits all’ approach to insight. Each programme is bespoke and designed to get to the heart of consumers’ needs and motivations – rational and emotional. Insight work often melds real-time observation with techniques that probe or dig into taboos, buried motivations or hard-to-articulate rationales. Often it’s simply about creating new insight approaches to disrupt inertia or open up a new level of disclosure. Insight briefs have covered diverse markets: from Canada to China; India to Indonesia; Norway to Nigeria; Mexico to the Middle East. It always unlocks big opportunities, and even wins awards on the way. https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede1445a357687217d68102/1591612491818/insight.png insight https://www.think-kwad.com/foresight daily 0.75 2020-06-12 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede13a0911f323b57807170/1591612333803/foresight+image2.png foresight - directional & workable. Foresight can too often be high on thought provocation, low on actionability. Here there’s plenty of projection, prediction and of course, provocation but it’s always evidenced with a clear ‘what now’ and rooted in relevance for the brand or category. Directional yet workable. Inspiring but grounded. It’s about equipping brands with the fuel to create the future rather than just responding to it. https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede1308aaa1a709928fc138/1591612172604/foresight.png foresight https://www.think-kwad.com/strategy daily 0.75 2020-06-12 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ed8e090b79765492aa7f135/1591271576404/strategy+image.png strategy - deep & actionable. Clear and simple and always with a strong red thread back to the three driving ingredients of versatile and lasting strategy: being true to what makes your brand (or category) tick deeply rooted consumer insight future-proof foresight https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ed8e021f10ca252ec63b489/1591271551794/strategy+title.png strategy https://www.think-kwad.com/innovation daily 0.75 2020-06-12 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede5bab785c9e6ab519c1df/1591630774209/innovation+image.png innovation - ambitious & commercial. Always channelling the spark of foresight and the fuel of insight into utterly tailored approaches which consider audience, business and brand culture, creative style and desired pace. Whether it’s co-creation, ‘consumers’ shoes’ customer journey ideation, ‘sequential recycling’ or sweating brand equity in a constrained brief, results are always stretchy, commercially and operationally grounded and simply right for your brand, portfolio or business. https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede5bc9c710917df91ec6ae/1591630799126/innovation+title.png innovation https://www.think-kwad.com/our-work daily 0.75 2020-10-11 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee6134ba5cd7a304ca0204d/1592136528395/foresight+futures.png our work https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee61386095ea02582e20535/1592136590346/foresight+trends.png our work https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee3816531781f54f193dd2f/1591968109010/innovation+epd+copy.png our work https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee61307ac46160bd53e0092/1592136463791/strategy+design.png our work https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee61328dea88b4fd31a1f0e/1592136495045/strategy+brand.png our work https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee612e3389cec341afbb0a7/1592136425871/innovation+ntw.png our work https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee613590749264175f16cef/1592136543357/insight.png our work https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee612f706a84020c064933d/1592136445827/strategy+naming.png our work https://www.think-kwad.com/insight-trends-studies daily 0.75 2020-06-15 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5eda51eac690c4635f195031/1591611127286/heineken.jpg insight case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5eda130ec690c4635f123ddb/1591611127283/fazer+copy.jpg insight case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5eda138c45b8d95d075e72ec/1591611127289/j%26j.jpg insight case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede1429ea5e395a857d126e/1591612462459/insight.png insight case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede466b41190d454221aafa/1591625331040/colo+1.jpg insight case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede468430d909160d58a3df/1591625356231/colo2.jpg insight case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede44642746a420fbc7ddf8/1591624836795/coloplast.jpg insight case studies - “Good work in such as short and pressured time frame. It was great that you stayed true to what the data really tells us and crafted what you believe to be the key insights in a compelling way… we will now be able to really see where it takes us in the directed innovation you have helped to identify, not just where we think we should go.” — Global Marketing DirectorColoplast https://www.think-kwad.com/foresight-futures-case-studies daily 0.75 2020-06-15 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee392af1d93734b6786e1eb/1591972542739/2+foresight+futures+-+givaudan.jpg foresight: futures case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee39297fcb96f58706d21c9/1591972517344/2+foresight+futures+-+cpw+copy.jpg foresight: futures case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee392511325c301cbacca8b/1591972450490/2+foresight+futures+-+heineken+copy.jpg foresight: futures case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede1c9b2746a420fbc33745/1591614624520/foresight+-+futures.png foresight: futures case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede476a6081415fb03a400b/1591625584016/unilever2.png foresight: futures case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede4752a357687217dc9640/1591625569510/unilever.png foresight: futures case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede435cc796372e53705643/1591624569838/unilevercasestudy.jpg foresight: futures case studies - “It was AWESOME! Our leadership team really liked the trends movie and felt new product ideas had great breadth and ambition. The output is impressive, and really well received internally. We now have a clear vision for the ice cream category. We have a great base to step up to the whole category and a good feel for where the passion of our leadership is.” — Global Transformation Director Unilever Desserts https://www.think-kwad.com/foresight-trends-case-studies daily 0.75 2020-06-15 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede19a4181ec82b51d71181/1591613870600/2.1+foresight+trends+-+dr+personal+care.jpg foresight: trends case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede19ea5766ec0ed841e2bc/1591613946127/2.1+foresight+trends+-+mondelez.jpg foresight: trends case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede1cb91cb53938999343e9/1591614653539/foresight+-+trends.png foresight: trends case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede19d19bff4e3c66f2e3dc/1591613919334/2.1+foresight+trends+-+booze+trends.jpg foresight: trends case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede419a911f323b5785dd07/1591624156012/danone.jpg foresight: trends case studies - “Feedback has been overwhelmingly positive and you provided loads of food for thought. Even today sitting in the business planning Steerco, it was noticeable how much has stuck - with our Sales Director and Heads of Category and Shopper Marketing all citing your trends as we reviewed initial growth tasks from the brand planning teams.” — Head of Strategy & Insights, UK, Ireland, Belgium & Netherlands https://www.think-kwad.com/strategy-brand-case-studies daily 0.75 2020-06-15 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee3997fdc659c5a85e97340/1591974288759/3.1+strategy+brand+harveys+copy.jpg strategy: brand case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee0a687376c567f8968eac5/1591781016710/3.1+strategy+brand+m%26s.jpg strategy: brand case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee3a2e8fcb96f5870700129/1591976696497/3.1+strategy+brand+cin+copy.jpg strategy: brand case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede10e7aaa1a709928f9014/1591611641202/strategy-+brand.png strategy: brand case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee0a92de173533cdcda9d03/1591781717699/onken+key+image.jpg strategy: brand case studies - “Your insight on Onken, and ability to understand consumers and get to the nub of the challenges we were facing was hugely influential in informing our brand positioning and future strategy” — Emmi Marketing Director https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede4b533e8b82209b381660/1591626585204/onken1.jpg strategy: brand case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede4b60945be529c6d8ca0a/1591626597775/onken2.jpg strategy: brand case studies https://www.think-kwad.com/strategy-design-case-studies daily 0.75 2020-06-15 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee0a9a4ba31106fff312e7d/1591781824839/3.1+strategy+design+heineken.jpg strategy: design case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee0a9805cb0d85c1c7bb679/1591781770924/3.1+strategy+design+diageo.jpg strategy: design case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede112c6081415fb0340454/1591611697546/strategy-+design.png strategy: design case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee0a9efeb443161140fd0c3/1591781886045/3.1+strategy+design+nelsons.jpg strategy: design case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede4d9995d12324a3454b0b/1591627166152/jameson3.jpg strategy: design case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee0aaac955eaa4840150597/1591782091215/jameson+key+image.jpg strategy: design case studies - “Your understanding of the brief and your incredibly thorough response really impressed us. The outline of the nine Jameson design territories, the detailed context behind each and supporting research and voting really allowed us to see the different directions we could go in – and we are really happy with the territories you have selected.” — Global brand manager https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede4d7ba396f00bd0e89443/1591627140216/jameson1.jpg strategy: design case studies https://www.think-kwad.com/strategy-naming-case-studies daily 0.75 2020-06-15 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee0aae430848807222dce91/1591782135092/3.3+naming+essity.jpg strategy: naming case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee0ab310c87d43c40bc910f/1591782208470/3.3+naming+xivia.jpg strategy: naming case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee3a24e3b88ae42e04602e8/1591976539233/3.3+naming+flying+tiger+copy.jpg strategy: naming case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede115495d12324a33dc0f7/1591611736959/strategy+-+naming.png strategy: naming case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede4fab74da2f6b54cd2499/1591627699132/boux1.jpg strategy: naming case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede4fbb8f535f181504e9d8/1591627712465/boux2.jpg strategy: naming case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee0ac608e05985d143ff844/1591782536353/boux+avenue.jpg strategy: naming case studies - “The consumer co-creation sessions you designed helped us not only to finesse a more customer-focused offer but also to give Team Theo complete confidence in Boux Avenue as a fitting encapsulation of our exciting new launch.” — Retail operations director https://www.think-kwad.com/innovation-epd-case-studies daily 0.75 2020-06-15 https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ede54468fa8d95bdabb5908/1591628944940/innovation+-+epd.png innovation: epd case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee3478f5a37c6526450a7ca/1591953436089/4.2+innovation+epd+jaegermeister.jpg innovation: epd case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee34771c033a42d9483be76/1591953280042/4.2+innovation+epd+costa+coffee.jpg innovation: epd case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee3482c7d3f04792ac65118/1591953464405/4.2+innovatinon+epd+magnum.jpg innovation: epd case studies https://static1.squarespace.com/static/5ed6295ccb77a23450e0ea98/t/5ee3466b16addd387d9b0355/1591953244918/unilever+dove2+copy.jpg innovation: epd case studies - “ We are putting together our year’s achievements for PITCH and the Luxe Hair case study is the best we have in terms of pure brilliance from start to finish – and the fact we are filling the premium innovation pipeline for hair out of it is testament to its success. 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